Physical appearance plays a major role in attraction, especially when meeting someone for the first time. Being perceived as attractive can make a potential partner more likely to take an interest in you. Improving your appearance can therefore create more opportunities for dating and relationships.
Luo & Zhang (2009), What Leads to Romantic Attraction? Evidence From a Speed-Dating Study.
Physical appearance strongly influences first impressions and how others perceive us. People seen as attractive are more readily associated with positive qualities such as competence, confidence and social status. These perceptions can strengthen their credibility and affect how others treat them. An attractive appearance can therefore help in social situations and create certain professional opportunities.
Langlois et al. (2000), Maxims or Myths of Beauty? A Meta-Analytic and Theoretical Review.
Several features that affect physical attractiveness are also linked to health. Habits such as exercise, a balanced diet and good hygiene can benefit both. For example, facial fat, which affects attractiveness, reflects overall body fat. This is also associated with cardiovascular risk and blood pressure, among other health measures.
Coetzee et al. (2018), Facial Adiposity, Attractiveness, and Health: A Review
An introduction to looksmaxxing and improving your appearance
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